Damash
25 YEARS OF EXPERIENCE · A NEW GENERATION

DAMASH

25 Years of Experience. A New Generation.

Damash carries forward 25 years of Husha experience into a new generation of enterprise software—where experience, technology and artificial intelligence converge.

EXPERIENCE · INTELLIGENCE · EVOLUTION
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FROM EXPERIENCE TO INTELLIGENCE

We don't start over.
We evolve.

Damash is not a new name placed on an old product. It is the outcome of years spent understanding organizations, building enterprise software, supporting customers and thinking about what the next generation should become.

ExperienceTrustTechnologyCloudAI
2002Daneshvaran Sarmad and the beginning of Husha
25+ YearsExperience with real organizations and real processes
DAMASHA new generation of ERP, Cloud and enterprise intelligence
THE STORY

Every future
has roots.

Our journey began with Husha, a name that grew alongside our customers for decades. For us, software was never only code; it was a way to understand real organizational problems more deeply.

Today, Damash is the next chapter—not an erasure of the past, but a transformation of its experience into the architecture, technology and intelligence of the future.

HUSHA IS OUR ROOT. DAMASH IS OUR FUTURE.
25 YEARS OF TRUST

Our Clients

Part of the Damash story is the long-standing trust of organizations that have accompanied us throughout our journey.

Enterprise trust, built over time

Twenty-five years have passed,
and we are still by your side.

In 2002, together with several of my classmates from Sharif University of Technology, we founded Daneshvaran Sarmad, registered under number 188881. At the time, we could hardly imagine that this journey would reach its twenty-fifth year.

We chose the name Daneshvaran Sarmad with an aspiration for the growth of knowledge and enduring progress. For our products, we chose Husha—derived from the Persian words for intelligent and capable. Over the years, that name came to represent experience, work and companionship for many of our customers.

Today, what makes us happiest is that we have spent 25 years alongside you—alongside organizations whose scale and achievements have always made our partnership a source of pride.

The greatest part of these 25 years was not merely the journey itself; it was everything we learned from you along the way.

In appreciation of that trust, and to expand what we can offer you, we have created a new generation of products. A strong team has worked on it for years, bringing together the lessons of a quarter century with modern technologies and a new architecture.

For this new chapter, we chose a name inspired by the green landscapes, towering mountains and vast cloudscapes of northern Iran:

DAMASH

We registered Damash for this future and shaped its visual identity with a logo designed by master engineer Haj Ali Rezaeian at the standard we expect of a global brand. Our aim is to bring Husha customers confidently into this new generation of Damash products.

This is not a farewell to the past. Husha is our root, and Damash is our next chapter. The same commitment and companionship—now with new technology and a broader horizon.

25 → 50We hope that 25 years from now, the next generation will be able to say:“With Husha and Damash, we stood beside our customers for half a century.”
With gratitude for 25 years of trust and partnershipCEO, Daneshvaran SarmadAli Abdollahi Ozgomi
DAMASH ECOSYSTEM

One ecosystem
for the enterprise future

From integrated enterprise management to Cloud and AI: independent products built on one shared philosophy and architecture.

02 · INTELLIGENCE

DAMASH AI CORE

The intelligence layer of Damash for understanding data, analysis, prediction, intelligent assistance and decision support.

Discover AI Core →
03 · CLOUD ERP

DAMASH CLOUD

Damash for organizations and businesses that need ERP to be secure, scalable and continuously accessible.

Visit DamashCloud.ir →
04 · ANALYTICS

DAMASH BI

From operational data to management dashboards, KPIs, drill-down analysis and actionable insight.

Explore technology →
DAMASH AI CORE

ERP is no longer enough.
Today's enterprise needs intelligence.

Traditional ERP records and reports data. Damash AI Core is designed to help organizations understand that data, discover patterns, anticipate trends and make faster, better-informed decisions.

01UnderstandUnderstand enterprise data and context
02AnalyzeAnalyze performance and relationships
03PredictAnticipate trends and risks
04AssistSupport decisions and execution
FROM DATA TO DECISION

The difference between
reporting and insight

ERP

Reports what happened

“Sales this month are lower than last month.”

ERP + AI

Helps explain why

“Most of the decline comes from a specific product group and operating unit; current order patterns indicate this trend could affect the quarter's target.”

ENGINEERED FOR ENTERPRISE

Technology is the foundation
of an intelligent future.

Damash is built on a modern web and service-oriented architecture designed to grow both on-premise and in the cloud—and to evolve into an intelligent ERP with Damash AI Core.

AngularMODERN WEB EXPERIENCE
Java / Spring BootENTERPRISE BACKEND
PostgreSQLENTERPRISE DATA
REST APIsINTEGRATION LAYER
Cloud ArchitectureSCALABLE DELIVERY
AI ServicesINTELLIGENCE LAYER
WHY DAMASH?

A rooted name.
A forward-looking vision.

For us, Damash is more than a trademark. It evokes green landscapes, height, resilience and a broad horizon—ideas that mirror the direction of our new generation of products.

Damash is designed to preserve the experience of the past without remaining in the past.

Experience.
Intelligence.
Evolution.
THE NEXT CHAPTER

25 Years of Experience.
A New Generation.

Built on experience. Designed for the future.